Metric Dysfunction
/The world is obsessed with quantifying every possible outcome, with the hope that creating a metric will provide objective, unbiased feedback on organizational performance.
The usefulness of metrics depends on how they are used. Metrics are not intrinsically good nor bad.
Context is everything.
If used wisely, they provide unambiguous clarity.
If used poorly, they replace judgment and expertise with false precision, misaligned incentives, and irrelevant quantification.
The intent behind metrics is legitimate. The implementation, however, fails to account for the drawbacks and incentive distortions inherent in trying to track complex activities.
First, we need to understand the limitations of metrics.
Second, always incorporate human judgment when assessing an outcome-based metric.
Metrics, taken at face value and without interpretation, do more harm than good.
Jerry Muller, author of The Tyranny of Metrics, describes the damage and insanity of metric obsession. Jerry shares many examples of how metrics have disrupted organizations.
Let’s first look at all the ways metrics have gone astray…
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