Making Conferences Great Again
/I normally enjoy investment conferences. But many investment conferences are in a race to the bottom. It’s become a commodity. The same topics are included because they’ve always been included. The same format is followed because it’s always been followed.
Conferences could be so much better for all parties involved. Organizers could build a sustainable model, managers could get quality leads, and allocators could get useful information and networking.
Lately, it seems like it’s all a short-term profitability maximization exercise – how can we get as many paying managers as possible, without regard to the quality of the event, the topics, or the participants itself.
I get there’s a profit-motive for the organizer and asset managers. That shouldn’t change. But how they go about it should.
The lack of thought and strategy that goes into some of these events is mind boggling.
Allocators can’t attend every event, and they’ll choose what works for THEM.
If you don’t get allocators, you don’t have an event.
So here’s my 12 ideas to make conferences better from the allocator perspective, which ultimately benefits all parties:
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