Identity Investing
/Identities create comfort and order in a messy world. Identity politics is the best example. Political affiliations shortcut thinking. As soon as we realize an idea is Republican or Democrat, our mind is made up without even evaluating the idea itself.
No need to consider the merits.
No need to examine the nuances.
No need to learn from the other side.
Just let the identity decide for you.
This happens in the investment world too. Investors form identities which hinder the ability to learn from opposing views. We are suckers for identities because it saves us time and energy. And it fuels our ego when we hear nothing but things we already agree with. But it also creates defensive rigidity, mindless groupthink, and destroys the ability to adapt. For example,
· Bullish investors dismiss all bears as doomsayers
· Bearish investors dismiss all bulls as naïve optimists
· Value investors dismiss all growth stocks as expensive/unsustainable
· Growth investors dismiss all value stocks as falling knives
· Fundamental investors dismiss quants as opaque black boxes
· Bottom-up investors scoff at the futility of a macro investor’s economic views
· Active investors dismiss passive investing as lazy and boring
· Passive investors dismiss active strategies as paying high fees for underperformance
· Public market investors dismiss alternative investors paying 2 and 20
· And on and on…
It’s easy to dismiss strategies that conflict with our identity. Why spend time on other strategies when our strategy is superior?
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