It’s Not What You Preach, It’s What You Tolerate
/If your team doesn’t do what is expected of them, it’s often because of a difference between what you say and what you tolerate.
It’s easy to create clear rules and expectations on the front end. Making new standards is simple. But it’s the back end of this process that’s difficult and where problems arise. People care about what is enforced and tolerated, not what is said.
In his book Extreme Ownership: How U.S. Navy SEALs Lead and Win, former Navy Seal Jocko Willink explains:
When leaders who epitomize extreme ownership drive their teams to achieve a higher standard of performance, they must recognize that when it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable – if there are no consequences – that poor performance becomes the new standard. Therefore, leaders must enforce standards.
Well-intentioned standards don’t matter at all if they’re not rewarded or enforced. People quickly know the “real” rules for an organization. What gets rewarded and punished is often different than what is said. It’s this gap that creates frustrations for leaders and teams when desired behaviors don’t match actual behaviors.
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